Web Reference: Regret theory received much support during the first decade after its introduction. Most empirical studies, several by Loomes and Sugden in collaboration with Chris Starmer, confirmed the predictions of the theory. Jun 3, 2019 · Regret theory was first developed by British economists Graham Loomes and Robert Sugden in their 1982 paper “Regret theory: An alternative theory of rational choice under uncertainty”. Note that a regret solution requires not only that the agent’s preferences can be represented as in regret theory, but that the emotional utility m itself takes the form of the regret-rejoicing function in Bell (1982) and Loomes and Sugden (1982).
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